what is the Linkbait?

Most people design websites with the intention of attracting readers, and as a result they try to generate material which is picked up and linked by other sites. However, there are varying degrees of linkbaiting, ranging from writing a useful guide to something to deliberately baiting the owner of another site by launching a personal attack on him or her. Some people who support the concept of creating linkbait frown on more aggressive tactics.




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Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Matt Cutts defines link bait as anything "interesting enough to catch people's attention."[1] Link bait can be an extremely powerful form of marketing as it is viral in nature. The term often has a negative or dismissive connotation. The content for link baiting would be a text, image, audio or video clip and it interesting enough to catch the people’s attention.



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Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.

With the rise of the blogosphere, meritocracy and social bookmarking sites, all it takes is one interesting page on a site, someone to notice the page, and a few people to share the link - and before you know it, you've accrued a large number of links across a wide variety of sites.



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